A static racing simulator designed to blend seamlessly into refined home interiors. Formula is conceived as the first piece of furniture you can drive.

As the sim racing market continues to grow, the industry is ready to evolve toward solutions that appeal to a broader and more design-conscious audience. Traditional sim rigs are engineered to satisfy functional requirements alone. Formula moves beyond that paradigm, introducing innovative materials and advanced production processes that unite rigorous ergonomic research with an exquisitely sophisticated design language.